The CATI Centre has been in place for conducting large-scale opinion surveys. To help all HSMC students to learn the skills of telephone interviewing, Research Institute for Business (RIB) held two sessions of Computer-Assisted Telephone Interviewing (CATI) System Training Workshops on 28 April 2017.
The training workshops emphasized hands-on and real-life experience. Once the facilitator finished the introduction and demonstrations of the CATI System, participants applied their learnt skills by making phone calls to public and conducting real telephone interviews. Participants then shared their experience with the facilitator and other participants and asked questions. During the workshops, students were concerned about not only the knowledge of the CATI system, but also the telephone interviewing skills that can improve the success rate of completing interviews. Skills learnt from workshops will be useful for students who will assist in research projects in relation to opinion survey or telephone interviewing.